East 38th Street Bank Branch

MARQUETTE SAVINGS BANK

swipe to view photos

CLIENT GOALS

Marquette Savings Bank was looking to expand their traditional service offerings to match those of a typical banking institution.  This was an opportunity to create a careful re-branding effort. MSB's goals in deciding to construct their first new branch in nearly a decade was to open a new market with expanded services and offerings reinforcing and expanding their positioning as Erie’s “Hometown” Bank.

• Provide convenient easy access to the Bank’s services and products, including an increased emphasis on drive-thru banking and ATM access.
• Create an enhanced public profile in the market area to attract an expanded customer base.
• Create a new exterior visual image based upon the Bank’s strong presence in residential lending.
• The interior layout must be family friendly and accommodating to children accompanying their parents during the mortgage process.
• Create a structured layout to systematically expose customers to product offerings and bank staff as part of typical customer experience.

SOLUTIONS

Creating an enhanced public profile in the market area to attract an expanded customer base. The new approach provides a structured layout to systematically expose customers to product offerings and bank staff as part of typical customer experience. This provides convenient easy access to the Bank’s services and products, with an increased emphasis on drive-thru banking and ATM access. The new exterior visual image based upon the Bank’s strong presence in residential lending with a family friendly interior layout, accommodating to children accompanying their parents during the mortgage process.

RESULTS

The East 38th Street branch was the beginning of a series of system-wide improvements that has helped MSB expand their offerings and solidify its place as the "Hometown" bank.